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PURPOSE

 "Our purpose is to elevate South African wine to its true value by blending fine wine with fine art as an unparalleled experience. Setting a new standard for luxury New World wines"

MISSION

"To establish a new luxury category through curated collections packaged in art of value, for distinguished clients"

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ABOUT

The word 'WINE' holds a myriad of meanings, evoking diverse emotions and experiences for different individuals.

Behind every bottle available for purchase lies a tapestry of craftsmanship, skill, and dedication. Whether you're a seasoned winemaker, a discerning sommelier, a dedicated viticulturist, or an impassioned wine enthusiast, there's a shared reverence for exceptional wine.

As professionals of the wine industry, it's both our pleasure and responsibility to not only craft remarkable wines but also to share their stories with a global audience. This commitment to quality and storytelling has led to the birth of Cuvée—a culmination of necessity driven by the growing demand for unparalleled service and exquisite products.

The genesis of the Cuvée Collection narrative stems from our fervent desire to introduce extraordinary, singular wines within an exclusive, luxurious setting. Each collection is a testament to our dedication to excellence, meticulously curated with an artistic touch and a commitment to uniqueness. Featuring a trio of limited edition New World wines elegantly housed in every box, alongside captivating artwork by a renowned South African artist, and accompanied by an insightful book, each collection is a journey of discovery and delight.

FOUNDER'S STORY

Raised amidst the picturesque landscapes of the Cape Winelands, my journey into the world of wine was inevitable. Surrounded by the allure of ancient vines thriving on South African terroir and nurtured by the skilled hands of masterful winemakers, my affinity for this timeless craft blossomed into a deep-seated passion.

My career in marketing, representing both local and international wines within South Africa's premium wine industry, has been a journey of discovery and inspiration. It's through this experience that I've been privileged to witness the unparalleled artistry and dedication of South African talent, sparking a desire to share their exceptional work and the beauty of our land with the world.

 

There is something raw, personal and beautiful about South African winemaking and something truly exceptional about the quality despite the abundance of challenges and reasons "not to do it". My purpose is to place South Africa's wine on a global stage where it is valued.

Venturing beyond borders, I've had the opportunity to explore renowned wine terroirs and encounter levels of premium service that have left an indelible mark on my vision. It is this blend of experiences that has fueled my ambition to craft authentic, distinctive, and enchanting wine experiences for discerning individuals to savour and cherish.

I thrive on meticulous attention to detail, ensuring the highest standards of luxurious quality while weaving compelling and beautiful stories around each bottle. My fascination with wine extends from vine to glass, from the characterful old vine Chenin Blanc of South Africa to the exquisite Pinot Noir of Burgundy.

With each passing day, my journey in the world of wine reveals new depths to explore and lessons to learn. My passion for the sustainable future of New World wines continues to grow, driving me to seek innovation and excellence in every endeavor.

I eagerly anticipate the opportunity to connect with fellow wine and art enthusiasts, to share our mutual passion for wine and the beauty it brings into our lives.

- Samantha

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"The essence of Cuvée lies in crafting something exquisitely rare and truly exceptional—a masterpiece of modern artistry that captivates the imagination. It's coveted by many, yet attainable only by the select few who appreciate its unparalleled beauty and significance."
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